Project & Campaign Management
Content Management
As Content Marketing Executive at Forvis Mazars Group, I managed content across multiple formats, markets and service lines. I coordinated projects from briefing through publication, working with stakeholders across the global network on editorial planning, copy development, localisation and final delivery. In addition, I managed content calendars and performance tracking to keep activity aligned across channels and markets.
Editorial Management
Stakeholder Coordination
Multi-channel Content
Global Delivery
Managed multiple content streams, shaping briefs, editing copy and overseeing final editorial review across formats and channels.
Worked with executives, subject-matter experts, PR, social, digital, designers and external writers to move projects from brief to publication.
Adapted major reports and business insights into web articles, newsletters, social content, email and campaign materials for different audiences.
Coordinated high-volume content for international distribution, balancing approvals, localisation and deadlines across a global network.
Brand Kit & Communications Framework
With multiple regional offices creating their own recruitment and social materials, PRP Wine lacked a single nationwide guide for brand consistency. I developed a central brand kit to create a more cohesive identity across markets while still allowing teams to adapt communications for local audiences.
Brand Development
Templates & Assets
Employer Communication
National Rollout
Created a central brand guide covering visual direction, messaging, tone and practical guidelines for consistent use across markets.
Developed reusable social, recruitment and marketing materials that regional teams could adapt without losing brand consistency.
Applied the new brand system across recruitment campaigns, candidate materials and employer-brand content to create a more recognisable candidate experience.
Worked with regional managers across multiple markets to introduce the framework and provide guidance on adapting messaging for different audiences.
Talent Communication
Supported Dior’s global employer brand and Young Talent communications, including daily LinkedIn publishing, recruitment content, editorial planning and the DreamInDior employee advocacy programme. I also tracked content performance and audience engagement to help inform future communications.
Editorial Planning
Content Coordination
Stakeholder Management
Performance & Strategy
Managed planning and publishing support for LinkedIn content across a 2M+ follower channel
Coordinated content involving 200+ DreamInDior talents across retail, advocacy and early-career communities worldwide.
Coordinated copy, photography and creative assets for talent stories, professional development and recruitment communications.
Tracked content KPIs and benchmarked competitor activity to inform editorial planning and positioning.
Event Coordination
Supported the development of a global conference panel, featuring Tamu McPherson, exploring the ‘trad wife’ trend, feminism and the illusion of choice. Designed to bring together diverse perspectives from across the Women@Dior community, check out this article on the panel.
Developed the panel concept and created a structured evaluation process to assess potential speakers based on perspective, relevance and contribution to the discussion.
Reviewed 30+ candidate videos and background materials to identify relevant experiences, perspectives and potential discussion themes.
Considered cultural differences across markets to help ensure the panel felt relevant and inclusive for an international audience.
Supported panel messaging, content planning and videography coordination while working across Dior and UNESCO stakeholders.