Content Strategy & Social Media

My experience spans strategy, copywriting, editorial planning and performance analysis across luxury, B2B and consumer brands. I’ve developed content calendars, coordinated publishing across channels and markets and used performance data and audience insights to refine content direction and improve engagement over time.

Talent & Employer Brand Content

At Christian Dior Couture, I supported LinkedIn content focused on talent and employer branding, coordinating copy, content planning, photography, assets and publication within Dior’s global brand guidelines.

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Employer Branding · Content Planning

B2B & Thought Leadership Content

At Forvis Mazars Group, I developed LinkedIn content supporting thought leadership and campaigns, translating complex topics into concise copy and coordinating messaging, publication and performance with content and social teams.

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B2B Content · Campaign Messaging

Brand Content & Audience Growth

At PRP Wine International, I led LinkedIn content strategy across tone, recurring themes, visual direction and editorial planning. Using performance insights to refine the approach, I grew the page from fewer than 200 followers to over 2,000.

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Content Strategy · Audience · Brand Voice

Editorial Planning

Content calendars, campaign scheduling and publishing workflows.

Content Development

Copywriting, ghostwriting, brand messaging and creative coordination.

Channel Management

Adapting content for different audiences, goals and brand guidelines.

Performance

KPI tracking, benchmarking and using results to improve future content.