Professional Summary
CV
Marketing and communications professional with experience across luxury, B2B and consumer brands. Expertise spans brand strategy, content, digital communications, thought leadership and international campaigns, with a focus on translating complex ideas into clear messaging and measurable results. Experienced in leading global projects, coordinating cross-functional stakeholders and using performance insights to strengthen content, brand positioning and audience growth.
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Work Experience
FORVIS MAZARS GROUP
Group Content Marketing Executive
2025 - 2026
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Strategically cut editorial review time, reducing production cycles by 67%.
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Aligned 50+ stakeholders across markets to accelerate approvals and campaign delivery.
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Produced technical C-suite thought leadership articles, increasing website traffic.
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Strengthened industry relevancy by producing and distributing a quarterly FA newsletter.
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Added search-led Q&A content, improving click-through performance on selected articles.
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Centralized workflows and KPIs in Monday.com, strengthening visibility and content strategy.
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Restructured content around search intent and competitor keywords to SEO relevance.
CHRISTIAN DIOR COUTURE
Branding & Communication, asst.
2025
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Optimized LinkedIn content for 2M+, driving engagement 337% above industry benchmarks.
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Analyzed daily KPIs to refine content priorities, messaging and publishing strategy.
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Benchmarked Dior with LinkedIn against top corporate accounts to strengthen positioning.
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Built a three-phase Young Talent strategy to strengthen early-career employer branding.
Selected high-relevance topics for Women@Dior & UNESCO, shaping an exclusive panel.
Translated performance insights into recommendations presented to senior leadership.
PRP WINE INTERNATIONAL
National Recruiting & Strategy Manager 2021 - 2023
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Grew LinkedIn followers 300%, from 500 to 2,000, through organic and paid campaigns.
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Drove nearly all company hires through LinkedIn while directing $20K in paid media.
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Cut time-to-hire by 50% by redesigning the recruitment process around a digital funnel.
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Reduced screening time by 90%, replacing much of 200+ monthly calls with digital surveys.
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Connected LinkedIn sourcing with Trello tracking to improve candidate pipeline visibility.
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Segmented campaigns by market and candidate profile to strengthen recruitment relevance.
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Unified branding across 15 offices through shared messaging, templates and visual standards.
Education
MA (Bac +5)
American University of Paris
Global Communications
Aug. 2023 - July 2025
Completed coursework in global communications with a focus on international media, culture and communications strategy. Additional fashion modules, taught by industry professionals, covered trend forecasting, fashion history, luxury brand strategy and the global fashion industry.
BA (Bac +3)
University of WI - Eau Claire
Strategic Communications
Aug. 2017 - May 2021
Completed coursework across business, marketing and communications, with an emphasis on strategic communications, advertising and brand development. Completed a minor in French, developing advanced language skills alongside studies in French culture and communication.
Skills & Tools
Skills
Marketing Communications, Brand Strategy, Campaign Management, Content Strategy, Digital Communications, B2B Marketing, Thought Leadership, Corporate Communications, Executive Communications, Editorial Strategy, Social Media Strategy, Employer Branding, Audience Segmentation, Paid Media, Performance Analysis, KPI Reporting, Competitive Analysis, Market Research, Project Management, Stakeholder Management, International Campaigns, Content Repurposing, Copywriting, Executive Copywriting, Video Scripting, Event Communications, Internal Communications, Localization, Brand Guidelines, Editorial Planning, Content Optimization, SEO, CRM Communications, Campaign Reporting, Audience Strategy
Tools
Microsoft Office Suite, Google Workspace, SharePoint, Microsoft Teams, Monday.com, Trello, HubSpot, Brevo, Customer.io, Google Analytics 4, Google Search Console, Semrush, LinkedIn Analytics, Meta Business Suite, LinkedIn Campaign Manager, LinkedIn Ads, Instagram Analytics, TikTok Analytics, Hootsuite, Sprout Social, Canva, Adobe Creative Suite, Photoshop, Illustrator, InDesign, CapCut, Premiere Pro, YouTube Studio, ChatGPT, Claude, Gemini, Perplexity
Languages
English - Native
French - Business Professional (B2)